Facebook Passes Aol In The U.S.

Just last week, Aol celebrated its re-emergence as an independently-traded company. But its one main advantage is that it still commands a large audience, and in fact was the fourth largest Website in the U.S.—until last month. ComScore data for November, 2009 shows that Facebook surpassed Aol with 102.9 million unique visitors in the U.S., versus 99.7 million for Aol.

Although Aol’s unique visitors grew by nearly a million since October 2009, Facebook grew by more than 5 million. On an annual basis, Facebook’s U.S. audience grew 104 percent since November 2008 (from 50.5 million visitors). During the same period, Aol’s audience declined by 8 percent. That decline is worrisome to Wall Street.